Announcing Something New

Today, I’m introducing something new: my Twitter agency.

Despite neglecting the growth of my own Twitter, I’m good at driving engagement for both myself and for other people. So why not try to start a business on it?

Transparently, there are a few other reasons:

  1. I want to make more money,

  2. I want to spend more time doing things I enjoy (i.e. writing and talking to interesting people),

  3. and I think it’ll be hard.

Now, if I’m honest, I have no idea if it’ll succeed. I suck at sales, I’ve never run a services business, and I’m not sure how much I can widen the operating margins or rely on others to scale. But I may as well try.

With that said, I’ve already done some good work for my existing clients. In under two weeks, one of them has grown by +4,300 followers, received >3.5 million impressions, and been retweeted 2,600 times. We’ve also seen amazing growth:

  • +43% higher average tweets/month

  • +325% average impressions/tweet

  • +198% average engagements/tweet

  • +184% average likes/tweet

  • +131% average retweets/tweet

  • +100% average replies/tweet

 

Average stats per tweet at the two week mark

 

Amazing all around.

And to make sure it wasn’t a fluke – he already has a big audience, which I thought may have skewed the data – I reached out to one of Noah’s friends and gave him a thread I had written. He posted it, and it also outperformed his other tweets.

I might be onto something.

For now, I’ll cater this offering to founders and creators – typically, people with existing content elsewhere (e.g. YouTubes, blogs). And as I continue scaling the business I’ll update you here!

Wish me luck,

Gabe

December, 2024

Update: my agency, Bluebird, is no more.

Above all else, I feel grateful for this opportunity. Never in a million years did I believe I’d work personally with people like Noah Kagan, Ryan Serhant, and Charlie Hoehn. Had you told me ten years ago that I’d contribute to the launch of three best-selling books, I would have laughed.

Running Bluebird was immensely gratifying. I hit my revenue goals, met some incredible people, and had a lot of fun with the struggle. But, in many ways, it was also life-sucking.

It became a routine of mine to go to bed at 2-3 AM after finishing up the day’s content, get woken up by my wife (then girlfriend) with a cup of coffee at 7 AM, and get ready for my day job. Rise and repeat.

Over the short run, it was exciting. I got to build something. But over the long run, especially after I stopped enjoying it, it became debilitating. And I learned to hate it.

I won’t go into too much detail, but I’ll summarize with two questions:

  1. Would I recommend that you start an agency of some sort?
    Absolutely, 100%. It was challenging, yes, but I learned more about managing a team, setting expectations with clients, and connecting with the people you want to meet than I would learn in a lifetime working somewhere else.
    As someone who is default self-critical, it’s also extremely gratifying to show yourself you can do the thing.

  2. Would I ever do this again?
    Absolutely not. While I might consider running a different style of service business, I wouldn’t ever run a creative agency again. I struggled with finding employees I could trust at rates I could pay. You can’t just CTRL+V your style and creativity onto the people working for you—you have to teach and nurture them, and I didn’t have time for it.
    I tried to move too fast and I burnt myself out.

With all this said, I’m glad I did it. If you have any questions about what it was like, I’d be happy to connect.

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