Announcing Something New
Today, I’m introducing something new: my Twitter agency.
Despite neglecting the growth of my own Twitter, I’m good at driving engagement for both myself and for other people. So why not try to start a business on it?
Transparently, there are a few other reasons:
I want to make more money,
I want to spend more time doing things I enjoy (i.e. writing and talking to interesting people),
and I think it’ll be hard.
Now, if I’m honest, I have no idea if it’ll succeed. I suck at sales, I’ve never run a services business, and I’m not sure how much I can widen the operating margins or rely on others to scale. But I may as well try.
With that said, I’ve already done some good work for my existing clients. In under two weeks, one of them has grown by +4,300 followers, received >3.5 million impressions, and been retweeted 2,600 times. We’ve also seen amazing growth:
+43% higher average tweets/month
+325% average impressions/tweet
+198% average engagements/tweet
+184% average likes/tweet
+131% average retweets/tweet
+100% average replies/tweet
Average stats per tweet at the two week mark
Amazing all around.
And to make sure it wasn’t a fluke – he already has a big audience, which I thought may have skewed the data – I reached out to one of Noah’s friends and gave him a thread I had written. He posted it, and it also outperformed his other tweets.
I might be onto something.
For now, I’ll cater this offering to founders and creators – typically, people with existing content elsewhere (e.g. YouTubes, blogs). And as I continue scaling the business I’ll update you here!
Wish me luck,
Gabe